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Preference Red No.297 is the color. Choose a size and a finish suited to your surface.
Best for: The surfaces listed for your selected finish in the guide below.
Screen colors vary. Check a physical color sample in your own lighting before ordering.
Estate EmulsionA delicate, chalky matte finish for low-traffic interior walls and ceilings.
Check the manufacturer’s preparation and primer advice for your surface before painting.
Estate Emulsion · Gallon
Figures are per coat for a US gallon. For listed 750ml tins: up to 95 sq ft for Dead Flat, Flat Eggshell, Modern Eggshell and Full Gloss; up to 105 sq ft for Exterior Eggshell.
Walls: Wall & Ceiling Primer & Undercoat. Wood: Wood Primer & Undercoat. Metal: Metal Primer & Undercoat. See the finish advice sheet for the full surface-specific system.
Coverage varies with surface texture and porosity. Allow for each coat when estimating paint. Sizes are listed for this product; stock and finish combinations vary. Follow the linked manufacturer instructions.
The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!
Recommended Primer & Undercoat: Red & Warm Tones
Complementary white: Bone